What We Do

Sales & Representation

salesrepresentationFSM serves as the sponsorship sales arm for Fenway Sports Group’s prestigious sports portfolio, including the Boston Red Sox, Liverpool Football Club, New England Sports Network (NESN) and Roush Fenway Racing. FSM is the exclusive marketing agency for LeBron James through a strategic partnership with LRMR.

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Consulting & Events

consultingeventmtmtOur Consulting team advises brands on how to use sports as a platform to realize their business goals. By leveraging its experience and network of relationships, FSM Consulting provides counsel on strategy development, negotiation, and activation to help clients achieve tangible results.

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Fenway Park Special Events


Our Special Events group is an industry leader in the creation, planning, and execution of a broad spectrum of unique sports and entertainment events that range from large-scale events at a variety of iconic sports venues, to private, corporate events.

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Events & Experiences


We create unique experiences by connecting fans and brands to their favorite players and teams, and providing rare access at top sporting events to develop stronger connections with fans and generate enduring memories.

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