FSG PROPERTIES
FSM has served as the sponsorship sales arm of the Boston Red Sox since its founding in 2004, solidifying the team’s partnerships business as one of the best in Major League Baseball year after year.
Since FSG acquired Liverpool F.C. in 2010, FSM has helped the Premier League club tap into the U.S. market by developing best-in-class global partnerships with some of the world’s biggest brands, elevating LFC’s partnerships business to among the elite in global football.
FSM evaluated and drove the purchase of the Pittsburgh Penguins in 2021 and since that time has fully integrated their sales team to align with FSM and help drive revenue growth for the hockey team while working with FSM to support other commercial operations.
FSM evaluated and drove the purchase of the Pittsburgh Penguins in 2021 and since that time has fully integrated their sales team to align with FSM and help drive revenue growth for the hockey team while working with FSM to support other commercial operations.
After FSG acquired a stake in RFK Racing in 2007, the team has worked with FSM to fully align sales efforts resulting in significant partnership growth.
One of six inaugural teams in TGL’s tech-forward golf league, Boston Common Golf is among the owned & operated FSG properties that utilizes FSM’s 20 years of experience for all their sponsorship sales needs.
From the linear broadcast to its pioneering DTC offering, FSM helps supports NESN with advertisers interested in breaking into Boston’s strong sports market.
Acquired in 2023, SportsNet Pittsburgh is the home of Pittsburgh Penguins hockey and Pittsburgh Pirates baseball. FSM assists the regional sports network with in-studio and broadcast advertisers.
Opened in 2022, the 5,000-capacity MGM Music Hall at Fenway Park is managed and operated by Fenway Music Company, a joint venture between FSM and Crossroads Presents.
Opened in 2022, the 5,000-capacity MGM Music Hall at Fenway Park is managed and operated by Fenway Music Company, a joint venture between FSM and Crossroads Presents.
