Fenway Park Ranked One of the Nation’s Top Destinations for Stadium Shows
with Nearly 3 Million Concertgoers Over 20 Years

Boston, MA – January 24, 2023 – Fenway Sports Management (FSM), the sales, consulting, and special events arm for Fenway Sports Group’s impressive portfolio of sports properties, announced today that Nucar, an automotive dealership group, has been named title sponsor of the Fenway Concert Series as part of a new multi-year agreement. The Nucar Fenway Concert Series Presented by Wasabi Technologies features a range of outdoor concerts at Fenway Park in the summer months.

“Nucar is thrilled to be named the title sponsor for one of Boston’s most exciting summer happenings, the Fenway Concert Series,” said Chris Dagesse, President of Nucar Automotive Group. “The iconic ballpark is such an important piece of the fabric of Boston and with Nucar being a homegrown brand, we are thrilled to lend our name to this highly acclaimed annual music event.”

The Nucar Automotive Group is a family-owned automotive company based in Massachusetts and has dealerships around New England, with a majority of them found along the Automile on Route One in Norwood. Some of the newly re-branded dealerships in Massachusetts include Nucar Boch Nissan, Nucar Boch Toyota, Nucar Lannan Chevrolet, and Nucar Tarbox Hyundai. Nucar is owned by parent company DCD Automotive Holdings, overseen by Chris Dagesse, who serves as President.

“We are delighted to welcome Nucar as we celebrate the 20th season of the Fenway Concert Series,” said Mark Lev, Fenway Sports Management President. “What began as an experiment, with a single Bruce Springsteen concert in 2003, has since grown into a popular, annual tradition celebrated by artists and concertgoers alike. We look forward to having Nucar alongside us as the ballpark’s reputation continues to grow as a marquee destination for music’s biggest acts.”

The Nucar Fenway Concert Series Presented by Wasabi Technologies is marking its 20th season this summer, having hosted approximately 2.8 million fans at more than 75 concerts since 2003. During the past two decades, Fenway Park has gained recognition as one of the top music venues, ranking 10th in gross ticket sales on Pollstar’s 2022 Top Stadiums Worldwide chart. In 2013, a Rolling Stone magazine poll of artists and music industry representatives ranked Fenway Park third on its list of “the nation’s coolest arenas and stadiums.”

Artists currently scheduled to perform at the 2023 Nucar Fenway Concert Series presented by Wasabi Technologies include Kane Brown with special guests Darius Rucker, Gabby Barrett, and Restless Road; Dead & Company; P!NK; Morgan Wallen; and Zac Brown Band. Tickets for the 2023 concert series are available at redsox.com/concerts.

About Fenway Sports Management

Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences. The company serves as the sponsorship sales arm for FSG’s prestigious sports portfolio, including the Boston Red Sox, Liverpool Football Club, the Pittsburgh Penguins, New England Sports Network (NESN), and RFK Racing. In addition to representing FSG’s network of properties, FSM also serves as the exclusive marketing agency for LeBron James through a strategic partnership with LRMR Ventures.

Outside of sponsorship sales, FSM serves as the sponsorship consulting agency to several brands, advising them on how to use sports as a platform to realize their business goals through a variety of services including strategy development, negotiation, and activation. The firm is also an industry leader with its Special Events practice which creates, plans, and executes a broad spectrum of unique sports and entertainment events that range from large-scale, public events at iconic sports venues, to private, corporate events. 

About Nucar/DCD Automotive Holdings:

DCD Automotive Holdings, Inc. (DCD) is a family-owned-and -operated automotive dealership group based out of Norwood, MA and is the parent company of Nucar Automotive Dealerships.  Established in 1974, DCD has expanded its holdings throughout the decades adding multiple car dealerships across Delaware, Massachusetts, New Hampshire and beyond to its operations. It currently owns and operates five subsidiary companies and employs over 106 employees across its many dealership locations- all overseen by Dan Dagesse and his son Chris Dagesse, who now serves as the company’s president.

The Nucar Automotive brand can be found on the iconic “Automile” in Norwood with their Nucar Boch Dealerships, along with many other well-established dealerships now branded with Nucar around New England.

While maintaining to grow its portfolio, DCD remains committed to its core mission of offering its customers an expansive variety of automotives of different makes and models while providing reliable, trusted, and experienced services and guidance. For more information, please contact DCD at (888) 665-7413 or visit https://dcd.auto.